Sontse. Your Sunny Sidekick
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Jayde Houndalas

The Heart Behind the Brand

Jayde’s vision for Sontse reaches far beyond beauty. A year and a half into launching the brand, today it’s evolved into building a platform for real voices within the community to share their experiences with skin cancer, sparking conversations that have the power to inspire meaningful change. With ongoing initiatives and community involvement, Sontse fosters a safe space where stories are amplified, stigmas are broken, and awareness is spread.

By choosing Sontse, you’re embracing more than an Australian-made, vegan-friendly, and natural tanning collection—you’re joining a movement that today is globally recognised. From the luxury scents and exquisite packaging to dermatologist-tested formulas, every detail reflects Jayde’s commitment to delivering premium, skin-safe solutions while empowering a healthier, more mindful approach to tanning.


@jaydehoundalas

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A Word from Jayde

For founder Jayde Houndalas, Sontse is more than just a brand—it’s a deeply personal mission. Having witnessed the devastating effects of cancer on her loved ones, Jayde is fiercely passionate about promoting skin-safe practices and being an infectiously positive force of change – something she attributes to inheriting from her late grandmother who was a ray of sunshine to so many during her life. Relatable in so many ways, like many, Jayde once pursued a sun-kissed glow without fully understanding the risks. Now, as a proud advocate for sunless tanning, and as a mother, wife, and friend who understands the profound impact of skin cancer, she’s dedicated to sharing her story and inspiring others to prioritise their skin’s health and safety.